Frameworks · Field Notes · Thinking

Long-form thinking, made practical.

Articles, frameworks, and field-tested approaches drawn from active engagements. Most of it is also published on LinkedIn — follow there for the freshest pieces.

Featured Essay

Why most "AI strategies" for SMEs collapse within 90 days.

The pattern is almost identical across the businesses I see. Founders attend a webinar, get excited, sign up for three tools — and six weeks later, no one is using any of them. The problem is rarely the tool.

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More Writing

Recent pieces.

Operations

What "cost-to-serve" actually means for a small business

A practical breakdown of the metric that matters more than most SMEs realize.

Careers

The STAR format isn't a template — it's a discipline

Why most candidates use the structure wrong, and how to actually apply it under pressure.

Leadership

Training that survives contact with the shift floor

What two decades of rollout failures taught me about training design.

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